What is a press release? What is press release creation? A press release should not be written in order to promote or sell a product or service. Rather, it serves to inform journalists about the new reality and new events taking place in your community. Journalists publish only those issues that they consider interesting and relevant to the reader. If you want your information to be included in the article, you must be clear, concise and interesting! Please note that journalists rarely publish a full press release in their media.
How does press release creation work? When should we write a press release? How to use press Wizard tool? The press release essentially serves to announce a new fact: the creation of an event, the release of a new study, a new partnership, an anniversary, a new company. But every day, hundreds of press releases appear on the table of journalists. Their role is not only to choose topics related to their target audience, but also to speak objectively about all companies, that is, about you and your competitors. You need to stand out and get attention. First of all: make a mailing list. Before you start writing your press release, it is important to identify the media that can convey the information you are going to send them. You must select them according to the location of the clientele you want to target.
Need to organize a direct news feed? Before deciding to hold a press conference, it is important to ask yourself: what makes a journalist incapable of dealing with a topic from his office or from a press kit? What benefits will he get from entering the stage? Therefore, it is important to hold a press conference in the following cases: launch of a major event; presentation of a comprehensive report; visiting the site in preview mode (a visit should bring new information to journalists).
The press release must announce the novelty (event, statement in connection with a news event, publication of a report, the results of a study or survey) or the result of actions. which you just conducted (the results obtained after the event, the official meeting, the campaign of citizens, etc.).
Each journalist receives dozens of press releases per day (not counting messages in other media), but if you do everything right, yours will probably catch your eye. Your press release should follow a few simple principles so that they can be seen and read: – The name of your organization or team – A clear and short name that includes a new element / main message. – Date and time of issue. – A chapter that is an introductory paragraph of the CP (maximum 4 lines), which summarizes the nature of the information you want to convey. He must answer the questions: who, what, where and when.
Answer 5 typical questions of a reporter in the KP body in the following order: who said what, where and when, how and why. But you can free yourself from this rule by reminding yourself that the KP body should simply explain what you announced.
Be clear and concise, enjoy the direct style of speaking. Sender’s name and media contact information (one or more of these mobile phones, one or more Twitter accounts for press staff and / or representatives) (required) The rest of the press release (after the first paragraph) must be well written, concise and without spelling mistakes. Always refer to specific facts. The layout should not be too tight. If you have something to say, plan the first part of the release on one page (about 2500 characters for the main part of the text), ending with “Media Contacts”. You can add text under the contacts (even several pages) if you want to communicate elements that, in your opinion, are important to bring to the attention of journalists (for example, a number of examples of discriminatory situations that you have documented).
Clearly indicate whether the press release is an embargo or can be issued immediately. Choose a name that catches your eye. It should be short and concise, specific and informative. As the name of the newspaper. Indicate the date and place of departure. The first paragraph is an introduction. Use it to answer 6 basic questions (who, what, where, when, why, and how). Think of an inverted pyramid: the text should be movable. The first sentence is the most important and should be independent, encouraging further reading. The following paragraphs form the bulk of the text. You develop an introduction and provide more information about what is happening and why. Limit one idea for each paragraph, and possibly expand on regional or local aspects in separate paragraphs.